Services: Marketing & Sales (continued)

Marketing and Sales Audits / Diagnostic Reviews
Evaluates your current program and provides recommendations for enhancement.

  • Review of community campus
  • Review of collateral materials, direct mail, newsletters and website
  • Interviews with sales and marketing staff
  • Mystery Shop, shadowing or role play exercise to help assess sales skills and process
  • Review of lead management data base (REPS or other)
  • Review of pricing, how it is presented to prospects and compares to competition
  • Review of current sales management systems
  • Review of current Marketing Plan and budget
  • Review of application, approval and move-in processes

Sales Team Oversight and Training
Provides training, leadership and support to sales and marketing teams.

Marketing Plan Development and Implementation

  • Development of detailed marketing plan and related budget
  • Creative team collaboration and coordination
  • Event marketing
  • Website development
  • Collateral development
  • Direct mail campaigns
  • Television ads and production oversight
  • Print ads and billboards
  • Public relations and community outreach

 

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